Myriad Behind the Scenes
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Client
The Weather Channel, Carolina Performing Arts, Myriad
Awards
Addy, Industry Self Promotion - Silver
Contributors
Emily Mormann: Director, Producer, Editor, Designer, Photographer
Jed Gant: Director, Producer
Justin Lazzari: Videographer, Editor
Tony Cope: Videographer
Jessica Ramirez: Videographer
Amy Weller: Editor
Chelsea Long: Assistant Editor
Daniel Cook: Audio Mix
Alexa Brooke Ruggiero: Photographer
About
I co-directed and co-produced a Behind the Scenes video campaign as a strategic marketing initiative to showcase Myriad’s brand proposition, and gave us ample content for our website, emails and socials. After a successful launch of this program that gained significant company-wide recognition and an increase of our internal budget towards this effort, we transformed this series from a self-funded project into paid client work.
