Myriad Behind the Scenes

I co-directed and co-produced this multichannel Behind the Scenes marketing campaign — alongside my coworker Jed Gant — to strategically showcase Myriad’s brand proposition, which led to revenue growth and increased client engagement. Deliverables included 7 hero videos (with multiple aspect ratios and cutdowns), photography, and blog articles, providing ample content for our website, emails and socials. After a successful program pilot that gained a Silver ADDY Award, significant company-wide recognition, and an increase of our internal budget towards this effort, this series evolved from a self-funded project into paid client work, with clients including The Weather Channel and UNC's Carolina Performing Arts.