Myriad Behind the Scenes
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Client
The Weather Channel, Carolina Performing Arts, Myriad
Awards
ADDY, Industry Self Promotion - Silver
Contributors
Emily Mormann: Director, Producer, Editor, Photographer, Designer
Jed Gant: Director, Producer, Writer
Justin Lazzari: Videographer, Editor
Tony Cope: Videographer
Jessica Ramirez: Videographer
Amy Weller: Editor
Chelsea Long: Assistant Editor
Daniel Cook: Audio Mix
Alexa Brooke Ruggiero: Photographer
Opportunity
I co-directed and co-produced this integrated Behind the Scenes marketing campaign — alongside my coworker Jed Gant — to strategically showcase Myriad’s brand proposition, engage existing clients, and win new business. Deliverables included 7 hero videos (with multiple aspect ratios and cutdowns), photography, and blog articles, providing ample content for our website, emails and socials. Each BTS episode utilizes thoughtful storytelling to find a unique angle that captures the heart of the project.
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Result
After a successful program pilot that gained a Silver ADDY Award, significant recognition, and an increase of our internal budget towards this effort, this series evolved from a self-funded project into paid client work, with clients including The Weather Channel and UNC's Carolina Performing Arts. This campaign also successfully engaged and converted a Creative Director who signed a large award-winning project with us!
Client
The Weather Channel, Carolina Performing Arts, Myriad
Awards
ADDY, Industry Self Promotion - Silver
Contributors
Emily Mormann: Director, Producer, Editor, Photographer, Designer
Jed Gant: Director, Producer, Writer
Justin Lazzari: Videographer, Editor
Tony Cope: Videographer
Jessica Ramirez: Videographer
Amy Weller: Editor
Chelsea Long: Assistant Editor
Daniel Cook: Audio Mix
Alexa Brooke Ruggiero: Photographer
Opportunity
I co-directed and co-produced this integrated Behind the Scenes marketing campaign — alongside my coworker Jed Gant — to strategically showcase Myriad’s brand proposition, engage existing clients, and win new business. Deliverables included 7 hero videos (with multiple aspect ratios and cutdowns), photography, and blog articles, providing ample content for our website, emails and socials. Each BTS episode utilizes thoughtful storytelling to find a unique angle that captures the heart of the project.
.
Result
After a successful program pilot that gained a Silver ADDY Award, significant recognition, and an increase of our internal budget towards this effort, this series evolved from a self-funded project into paid client work, with clients including The Weather Channel and UNC's Carolina Performing Arts. This campaign also successfully engaged and converted a Creative Director who signed a large award-winning project with us!
