Myriad Brand Refresh
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Client
Myriad
Contributors
Emily Mormann: Art Director, Designer
Opportunity
As Myriad's in-house art director and designer, I recognized the longstanding need to update the brand’s typographic system. I researched hundreds of fonts, and proposed a type refresh that aligned with our larger brand proposition (simplifying the complex). I then helped apply the design across our channels, including our website, socials, events, and a fresh new Capabilities Deck template.
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Result
This refresh allowed for greater consistency of our typography use across touchpoints, and increased design accessibility across the entire team.
Client
Myriad
Contributors
Emily Mormann: Art Director, Designer
Opportunity
As Myriad's in-house art director and designer, I recognized the longstanding need to update the brand’s typographic system. I researched hundreds of fonts, and proposed a type refresh that aligned with our larger brand proposition (simplifying the complex). I then helped apply the design across our channels, including our website, socials, events, and a fresh new Capabilities Deck template.
.
Result
This refresh allowed for greater consistency of our typography use across touchpoints, and increased design accessibility across the entire team.
